KPMG Style Without Substance
What were they thinking? Make a slick and moody video that is more Kubrick than KPMG. Include some half-facts and out-of-date data. Sit back and wait for foolish customers to buy revenue assurance from you. When they do, employ someone like me to actually do the work. Take a large margin, some of which goes to pay off the huge marketing budget, the rest of which goes straight into the pockets of the partners. Well, I guess it probably works sometimes. Check out KPMG's marketing video for revenue assurance, but please do not take it seriously. Despite the science fiction graphics, the underlying scare story does not point to the future of revenue assurance, but rather to its past.
Comments
Great stuff. I'm going to link to you.
Posted by: fm | May 12, 2007 11:22 PM